Sunday, September 28, 2008

#48 11-02-2008 A Lesson in Horse-PR

[ ] print/use/file show template

[ ] In This Episode will be talking about horse-writing! Not riding, but publishing and promotions, for horsey endeavours and events. We'll have an interview with Susan Stafford who is the editor of HorsePower Kids and who has a new book out tomorrow called Pocket Pegasus. You'll want to stay tuned for that part, because a lucky listener will get a copy of the book as a gift!

[ ] Our guest, live in studio, this morning will Liz Shaunessghy.
I met her recently in person at Wit's End, through her not-so-secret siderole, her real joy, which is creating and promoting equestrian events. Over the last decade, Liz has managed sponsorship, tv, marketing and media relations for some of the premier events and national show jumping tours (Crown Royal and Audi National tours). Today, she is key in the Tournament of Champions - the richest and most prestigious outdoor equestrian event in Eastern Canada.
[ ] Welcome guest
Q. tell us about your current "horse-work"
Q. tell us about your background, how you came to the role

[ ] Susan's bio, intro of interview segment
[ ] 14min pre-recorded

[ ] More discussion with guest
Q. advice for effective promotions/communications, especially sponsorship
Q. highlights from the upcoming presentation
1B The How-To's of (Successful) Rider & Event SponsorshipSaturday November 29, 2008 ~ 8:45am to 10:15amLiz Shaughnessy,
Does the thought of looking for sponsorship overwhelm you? This session will provide you with the tools you need to successfully navigate the entire sponsorship process, whether individually or for an event. From finding potential sponsors and determining their needs, to event day execution, your will learn the approach, tips and tricks that professional event coordinators use to make their sponsor partnerships successful.

[ ] offair discussion with guest:
Q. re: advice to pitch idea for lunchtime at wit's end next year
Q. describe a day in the work life of someone like you

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